Website Design Services
SEO-Centered Web Design To Increase Exposure & Drive Leads
75% of people base the credibility of a business on how their website looks (Stanford). If you don’t have a good website, you’re losing business, period.
Why is Good Web Design is Important?
Whether you are taking your first steps in a web project, or you are an established company in search of a fresh look, our experienced team is ready to walk you through the process to keep you from feeling overwhelmed.
Having an outstanding website is no longer an option. As a brand touchpoint, your website is typically the first exposure a potential customer has with your brand, and as an engine for growth, your website can drive critical conversions and foster brand loyalty.
Your audience has high expectations and a multitude of options. You have seconds to convince visitors that your site, and your brand, is worth their time.
That is where Digital Consilience comes in. With over 25 years of design experience, we’ve been creating elegant, powerful and budget-friendly websites for small businesses since the 1990s. We are ready to make your brand shine, so let’s build something awesome together!
Is Your Site Mobile Friendly?
Many people search for businesses while on the go, that is one reason why it is so important to provide and excellent mobile experience. With the release of Google’s mobile-first indexing algorhythm, having a mobile-friendly website can be the difference between you or your competitor appearing in search results.
Is Your Site Designed for Your Users?
Your users’ needs always come first. Without them, you don’t have a business and we don’t have a client. Your company exists to provide a product or service to your audience, so your website concept should facilitate the delivery of this in the smoothest way possible.
Is Your Site Designed with a Clear Purpose?
A compelling website has looks and intelligence. Looking good is a given, but that is just the start, it also need to be build to both fulfil the companies needs and also provide a service to the intended audience. Without considering both of these elements, any website will underperform and underwhelm.
Can Your Website Be Found Online?
“Build it an they will come,” doesn’t apply to websites. Without proper search engine optimization and delivering relevant & engaging content, almost no one will find you.
Website Design
With over 20 years of experience, Digital Consilience creates websites to exceed audience expectations. We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.
Our focus on empowerment means that we will train you to make basic updates and modifications to your website, so that after launch, you won’t be required to reengage us every time you need something changed.
Discovery Phase
Having an effective website starts with learning more about your company, industry and goals.
- Needs assessment – short & long-term objectives plus internal and external influences.
- Research – this includes competitor and industry as well as analytics about user behavior within your existing website.
- Site goals review – what actions do you want the visitor to take?
- Sitemap creation – here we identify all pages and establish the hierarchy; keeping, removing, adding or moving pages to best serve your goals.
Content & SEO
What different elements of content are required within a site and how do we make sure the website is ranked highly by key search engines?
- Content review – whether you are a new business or a long-established one, we want to ensure that your site has consistent content that tells yours story.
- Search Engine Optimization (SEO) audit – we produce a snapshot of where your site ranks in the main search engines, such as Google, to use as a baseline for the new site’s performance.
Web Design Phase
This is when our design team gets busy with pulling together everything we have learned about your company, goals, desires and expectations and crafts a vision of your new online platform.
- Hosting Setup: if you require it, we can walk you through the process of securing hosting based on your expected needs.
- Installation of CMS: together, we will decide which content management system best suits your needs: WordPress, Expression Engine, Drupal, etc.
- Installation of any 3rd party tools: depending upon your needs, we will integrate your CRM, email provider, social media, etc.
- Content Migration: using some of your existing content, we will set up sample pages & posts so you can review the site with real content.
Review & Launch
At this stage we will invite you to review the demo website to review the layout, style, navigation & functionality. We allow for two sets of fundamental revisions before settling on a final design. Once we are both satisfied, we:
- Complete Content Migration: we move over all of your existing content to the new website.
- Run a Final SEO Check: we make sure everything is set up to ensure as smooth a transition as possible.
- Launch & Monitor: once we go live with the new site, we will keep an eye on things for a week to make sure nothing goes sideways.
Onboarding & Training
Included in the price of your package are a few training sessions on how to maintain and update your website. It is important to us that you do not feel obligated to hire us every time you want to make simple update or change to your website, so we provide some basic education on how to use your website and perform routine maintenance.
We will be here if you need us for larger revisions or more substantial audits and updates, but you won’t need to call on us every time you want to post a blog or swap out a photo.
Growth Roadmap
Now that you have a shiny new website, we want to make sure that you continue to grow your audience and expand your brand reach. To accomplish this, we recommend combining your website design with an ongoing content & SEO plan.
Our team will provide you with suggested next steps we close out your website launch and training.
Tell Us About What You Need
Office
Charlotte, NC 28078
Hours
Monday: 9am – 4pm
Tuesday: 9am – 4pm
Wednesday: 9am – 4pm
Thursday: 9am – 4pm
Friday: 9am – 4pm
Saturday: by appointment only
Sunday: closed