Technical SEO Services
The Critical First Step in Creating a Better Search Experience
Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website.
What is Technical SEO and why you need it.
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.
Do You Have Poor Site Structure?
There are many ways in which your site’s structure can affect your SEO and thereby how well you perform in search rankings. Some of these include:
- Site Crawlability – how well can a search engine move through your site to figure out what it’s all about?
- URL Structure – is your site hierarchy clean and effective?
- HTTPs – does your site have the proper security certificate installed?
- Internal Linking – can search engines and users easily navigate to relevant content?
Suffering From Slow Page-Load Times?
Slow site and page speeds or unresponsive pages can be a sure-fire way to lose both search rankings and pageviews. Especially in the world of mobile content consumption, having a light and fast website is crucial to getting your content listed and in front of your users.
Is Your XML Sitemap Correct?
Your sitemap lists your website’s most important pages and posts, making sure search engines can find, crawl and index them. They are especially important if:
- Your website is new or doesn’t have many external links
- Your internal linking is underdeveloped
- You have pages that have a lot of dynamic rendered content
Do You Have Missing or Bad Meta Data?
Metadata is pieces of information hidden in the code of your website that tell search engine crawlers what to expect from a page, blog, image, or paragraph. They also appear to the user in various places, such as search engine results or as the information you see in the tabs of your internet browser (see “Technical SEO – Digital Consilience” above).
Having well crafted meta data not only improves indexation and crawlability, but can also increase click throughs and conversions.
Technical SEO Audit
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analytics results, we develop short- and long-term solutions that ensure your web pages are structured for both online users and search engine spiders.
Meta Data Analysis
Meta tags that accurately describe your page content to web visitors and search engines can improve your online visibility and get you more traffic. Your vSEO will analyze and optimize your meta descriptions, title tags, meta keywords, img alt attributes and robots tags.
Structured Data Markup
Proper schema markup is important as it helps search engines to crawl, understand and display your content. Using Google’s Structured Data Testing Tool, we test your markup, diagnose any issues, then highlight your page elements, assign data tags and add the schema markup to your website.
Image Optimization
Properly sized images speed up your site performance and help optimize your pages for mobile viewing. Your vSEO will select the best file format (such as webp), optimize your alt attributes, reduce the file size of your images and create image sitemaps if needed to ensure your images remain an asset and not a detriment to your SEO.
Backlink Analysis
Your backlink profile allows you to gain a better understanding of your online authority and how you can leverage it to improve search ranking and referral traffic. Not all incoming links are created equal however and some actually hurt you, therefore your vSEO will ensure your incoming links are from reputable and high-authority websites, while removing or disavowing the damaging toxic links.
Website Migration
Whether moving to a new server or redesigning your existing website, migration is a delicate process that can result in losing valuable traffic. Our team will help ensure you have a smooth, SEO-friendly website migration through benchmarking analytics performance, mapping changed URLs and setting up 301s where needed, updating all internal links, managing 404 pages and monitoring traffic and rankings.
Page Speed Optimization
Few experiences kill a customer’s online experience faster than slow page speed and as thus, it greatly affects your ranking in search results. Your vSEO can enable file compression tactics to reduce the size of your CSS, JavaSCript and HTML files; reduce/eliminate redirect chains, setup browser caching and leverage content distribution networks (CDNs) to improve page speed.
Tell Us About What You Need
Office
Charlotte, NC 28078
Hours
Monday: 9am – 4pm
Tuesday: 9am – 4pm
Wednesday: 9am – 4pm
Thursday: 9am – 4pm
Friday: 9am – 4pm
Saturday: by appointment only
Sunday: closed