SEO-Content Services
Build Trust with Your Audience While Generating Traffic
Content marketing generates more than three times as many leads as traditional advertising methods — and costs 62% less. (Source: CMI)
Why You Need SEO-Focused Content
One of the most important aspects of content marketing is that it answers your audience’s questions. Well crafted SEO content creates awareness, builds trust and generates quality leads which help to sustain healthy sales growth. Quality content is one of the most effective ways to increase website traffic and engagement.
- Content marketing generates more than three times as many leads as traditional advertising methods — and costs 62% less. (Source: CMI)
- 6 out of 10 consumers are inspired to check out a product after reading useful and relevant content about it. (Source: Demand Metric)
- Companies that regularly update their blogs generate 55% more website visitors. Likewise, they receive 97% more inbound links and 434% more indexed pages. (Source: IMPACT)
Do you need a content plan as a small business?
Yes! Every company wants to build a customer base, create awareness of their brand and drive sales. Especially for small businesses, it’s a cost effective way to compete with larger companies without being annoying or ignored.
Will Content Marketing Give Me Quick Results?
No. Content Marketing is a mid to long term strategy, but it’s like the difference between buying something and investing in something. Traditional Ads are fast, but disruptive and temporary. As soon as you stop spending, your benefit is gone. Content is more like an an investment; slower, but more durable and with a higher lifetime R.O.I..
Are you "too boring" for content marketing?
Definitely not! No matter nor industry, no matter your product or service, your potential customers will always have QUESTIONS. Your front line sales people could probably generate 50 questions or objections they frequently get from prospects easily. Your content marketing plan develops pieces of content that answer those questions.
What about our existing content?
If you already have existing content, that’s great! Together we can review what you have done already and how it might be optimized, repurposed or integrated into your new content plan. Nothing you have done so far will go to waste.
Content Strategy
We perform a comprehensive Content Audit of your site, including your core pages, blog posts, whitepapers, videos & any other content you may have. Then we ask the important questions such as:
- What are your goals & KPIs?
- Who is your audience and what are their pain points?
- What existing content can be optimized to answer these?
- What keywords should we be focusing to reach your audience?
- What content needs to be created to fill in the gaps?
- How and where will we distribute your content?
Setting Goals & KPIs
“A goal without a plan, is just a wish.” – Antoine de Saint-Exupéry.
Our first step is sitting down to talk about what you are looking to achieve through content marketing and what metrics, milestones, expectations and indicators are most important to you. Once we have these, we can more accurately prepare a content marketing plan that will deliver.
Audience Profiling
The first rule of marketing has always been “know your audience.” This isn’t the same as a buyer persona because your audience with content marketing is bigger than just buyers. You likely have many readers who influence buyers, but are not buyers themselves. Understanding and targeting your whole audience will vastly improve the performance of your content.
Content Audit
Knowing what content you already have and how it is performing (or not) is the first step in any successful content marketing campaign. We catalogue and analyze all of your pages, posts, whitepapers, videos, podcasts, info graphs and any other consumable content you have on your website. This allows us to identify and prioritize content for optimization, repurposing, consolidation or elimination. We can also use this information to see where the gaps in your content are to help guide us in developing new content.
Local Content Audit
There are many aspects of your site’s content that should be optimized in order to improve your local SEO rankings. A few of the elements we look for are:
- A well defined contact page with your NAP information.
- Assuring phone numbers are clickable on mobile devices.
- Inserting local testimonials.
- Adding a map of your location to your site.
Competitor Analysis
Understanding what your competitors are doing in the content marketing landscape can be an important source of inspiration and opportunity. Your vSEO will take a look at your top four competitors, integrate the findings into your content plan and set benchmarks upon which we can measure changes in your marketshare.
Keyword Mapping
Building a comprehensive Keyword to Content Mind Map is an important tool in developing an effective content marketing plan.
- Identifies what keywords you are ranking for and on what pages.
- Discovers where there are gaps in your keyword coverage.
- Help develop content topics.
- Reveals desired internal linking structures.
- Assists in avoiding duplicate content issues.
Our Nimble Methodology
Your company is unique, so our approach to your success is as well. Our methodology allows us to work with you to develop a flexible, powerful and budget-friendly roadmap to help you meet your business goals.
RESEARCH & DISCOVERY
You know your business, we know digital marketing, together we create something powerful. The first step in building an effective strategy is getting to know your business, where your pain points are and what is important to you. Your company is unique, so our approach will be as well.
ANALYSIS & STRATEGY
Next we dive deep into the current state of your digital presence with full site and content audits. Here we review your analytics, link profile, competitors, set benchmarks, metrics and KPIs. We take all this information and build an actionable plan that suits your goals and budget.
EXECUTION & MEASUREMENT
Now it is time to get to work on the projects and packages you have selected. Under the direction of your vSEO, we will get the job done and keep an eye on all the details all using various tools, such as Google Analytics, Google Search Console, Google Page Insights, SEMRush and more.
REPORTING & REFINEMENT
At the end of every month, you will receive a report on the work that was completed and what is coming up next month, as well as the updates to overall KPIs we have set together. SEO is a moving target, so we will be constantly reviewing our progress and making any tweaks we need to make sure we stay on top of the latest algorithm updates and search trends.
Tell Us About What You Need
Office
Charlotte, NC 28078
Hours
Monday: 9am – 4pm
Tuesday: 9am – 4pm
Wednesday: 9am – 4pm
Thursday: 9am – 4pm
Friday: 9am – 4pm
Saturday: by appointment only
Sunday: closed