Implementing an intent-based strategy will help you understand and target your audience with pieces of content that satisfy their search intent.
Plain-language. Useful Advice. Experience from the trenches.
Field Notes
We know the shift toward AI and generative search can feel like a moving target. That’s why we created this space. Think of it as our open notebook, a place where we share honest insights, technical deep dives, and practical advice from our 20+ years in the trenches. No jargon-heavy lectures here, just clear conversations to help you move forward with confidence.
Local SEO Primer for Destinations, CVBs & DMOs
Performing a local SEO audit will identify your site’s strengths and weaknesses to help your CVB/DMO website perform stronger in local search.
The Elements of SEO-Based Content Marketing
I am passionate about SEO-content marketing not because it is new or trending, but because it works. Time and time again, it works.
How to Perform Keyword Research for Content Creation
Content is king, but without keyword research, your content will fail to perform in search and languish in the dungeons of the digital realm.
What is Technical SEO and Why Should You Care?
Technical SEO involves optimizing the infrastructure of your website to improve crawlability and indexability by search engines.
Are You Failing to Create Effective Content?
Whether you have a decade’s worth of content or have yet to publish your first piece, the following four guidelines will serve you well.