Local SEO Services
Grow Your Online Visibility Within Your Target Locations
Did you know that about 89% of people search for a local business on their phone at least once a week, with nearly 58% searching every day. Is your business capturing all this potential revenue?
What is Local SEO and Do You Need It?
Local SEO usually involves improving a business’s local visibility in search within a specific geographic area or areas. One of the main goals of local SEO is to deliver local searches by high-intent customers through getting your company into the Google Map Pack (top 3 map listings) for a specific query.
Statistics reveal that about 64% of customers search for local businesses online, which is one reason why Local SEO can be a powerful asset for small and medium-sized business owners to drive both online in offline sales. However, local SEO isn’t equally relevant for every type of business.
Is Your Site Mobile Friendly?
Many people search for businesses while on the go, that is one reason why it is so important to provide an excellent mobile experience. With the release of Google’s mobile-first indexing algorhythm, having a mobile-friendly website can be the difference between you or your competitor appearing in search results.
Is Your Google Business Profile Up to Date?
Google Business Profile (GBP), formally Google My Business, is frequently the first impression that people get for your business and brand; in many ways it IS your mobile website. Having a well developed GBP profile significantly improves your visibility on the Local Pack feature, Google Maps, and organic rankings.
Is Your Business Information Standardized?
Your basic business information, such as name, address and phone number (NAP) appear not only on your website, but also across dozens of other locations such as Google My Business, Yelp, Facebook, TripAdvisor, Apple Maps, Yahoo, Bing, and numerous others; as well as being taken into account by Google when determining which companies to show in local searches.
Do You Have Local-Focused Content?
Developing relevant content that focuses on local events, news and happenings goes a long way to helping you earn valuable backlinks from local businesses and organizations. Both the content and links help identify and affirm your company as local to the region.
Local SEO Audit
We perform a comprehensive Local SEO audit to identify and fix your website’s local SEO issues. The audit covers vital checkpoints including your Google My Business profile, NAP (name, address, phone) Listing presence & consistency, local competitive analysis, and Local Landing Page & Local Content Marketing opportunities. Using this information, we develop short- and long-term solutions that ensures your business is optimized for local search.
Mobile Optimization
Over half of all searches are performed on mobile devices. Mobile performance is a key ranking factor for local search.
Some ways we optimize your website for mobile are:
- Making sure your website theme is responsive
- Focusing on fast page load times
- Developing clear & easy navigation
- Optimizing your content for mobile consumption
Google My Business
Many times, your Google Business Profile is the first point of interaction for searchers. We ensure your profile is updated and optimized for engagement.
- Identifying local competitors
- Optimizing your listing title & categories
- Adding your products and services
- Writing an optimized company description
- Uploading engaging photos
- Integrating GBP reviews
- Tracking performance metrics
Citation Management
Having your NAP (name, address, phone) information accurate is needed for any successful local SEO campaign. Our audit locates and updates your existing citations, then submits your information to any important places you are missing.
Your information is out there in more places than you think, let’s make sure you are accurately represented so customers and search engines can find you.
Local Backlink Campaign
Having quality backlinks is a core factor for improving your domain authority and search rankings in general, but is even more important for local search. We analyze your existing backlink profile, weeding out undesirable urls and build a list of relevant local domains from which to try and earn a link.
We then weave this information into your content plan to develop local-focused content targeted specifically to earn those backlinks.
Website Optimization
There are many aspects of your site’s content that should be optimized in order to improve your local SEO rankings. A few of the elements we look for are:
- A well defined contact page with your NAP information.
- Assuring phone numbers are clickable on mobile devices.
- Inserting local testimonials.
- Adding a map of your location to your site.
Local Content Creation
Publishing content that speaks to your local audience is critical to improving your local credibility, exposure and traffic. We will work with you to develop a content strategy that integrates local content and have our industry-expert storytellers craft relevent, engaging and purposeful local content.
Tell Us About What You Need
Office
Charlotte, NC 28078
Hours
Monday: 9am – 4pm
Tuesday: 9am – 4pm
Wednesday: 9am – 4pm
Thursday: 9am – 4pm
Friday: 9am – 4pm
Saturday: by appointment only
Sunday: closed