Establisting your business as the “source of truth”
AI Search & Generative Visibility Strategy
How people discover and interact with information has changed. Traditional SEO, while still important, is no longer sufficient for your brand to reach and engage your audience. However, this isn’t “starting over,” but rather a combination of tweaking existing tactics and layering on some new ones specific for the AI Chatbot and Answer Engine era.
Beyond the Keyword: Becoming the Answer
Adjusting to Generative Search
Traditional Search Engine Optimization (SEO) was built for a world of clicks we know and loved (sometimes). Modern search operates in a world of generation and synthesis. Generative Engine Optimization (GEO) works to make your content valued and cited by AI models, and Answer Engine Optimization (AEO) looks at structuring your content into concise answers that can be used by Voice Assistants and Featured Snippets. All work together to imrprove your total visibility and relevance.
A Note From the Field: When thinking about performance metrics, the discussion needs to shift from legacy “Traffic” to include Citation Share. This is how often an AI model trusts your brand as the definitive answer and uses your content.
Becoming the “Source of Truth” for your industry.
Our Approach to AI Visibility
Experience has taught us that there are no shortcuts or assumptions here. For a complete understanding of where your company is succeeding and failing, we look at all aspects of the AI Visibility framework: Content, Code, Multimodal Assets and Local Signals.
Audits & Diagnostics
Always the first step in our data-driven approach, we perform a forensic analysis of how AI engines currently treat your brand. This helps us identify the “Good, Bad & Ugly,” so we can build a snapshot of where you stand today and a benchmark against which to measure success.
Goals & Recommendations
Our work can’t occur in a vacuum. We discuss your current AI Visibility status in light of your business goals and internal assets. Only then do we deliver our recommendations and a roadmap for their execution.
Budgeting & Execution
Let’s talk truth for a second. There will always be more we can do to help you, and your budget isn’t limitless. We review our priorized recommendations with you, balancing budget with outcome expectations, then dive in and get to work.
Is Your Brand the “Source of Truth”?
The shift to AI Search isn’t a fad or a flash in the pan. Put our experienced team to work ensuring your brand isn’t just found, but cited.